Buzzwords can be great to use, but they can often be a source of irritation. Key marketing buzzwords are often changing, and new ones are regularly added to the list. In order to stay ahead of the game with your marketing strategy, you need to be aware of all the latest marketing buzzwords. Here, we’ve assembled a list of the top 17 marketing buzzwords you need to know with an explanation about what each one actually is. Read on!
Summary: 5 Minutes read, Level: Advanced
This is a term you’ve probably heard before and the most sought-after buzzword. In the real world, viral is a negative thing, but in digital; marketing it means popularity and success. If something goes viral, it means it’s really caught on and been shared widely by millions all over social media.
This marketing buzzword is a portmanteau – a combination of two words used to create one. Then two words are, of course, advertising and entertainment. In a nutshell, advertainment means creating advertising content which is also entertaining to the viewer. A funny video company could be described as advertainment.
You quite often see these on Facebook or Twitter. Sponsored posts are posts which a company or business have paid for. This increases a post’s reach and can improve your potential audience. There is a price scale depending on how many people you want to see your sponsored post.
The buzzword ‘clickbait’ is often seen as negative. We’ve all seen them: “Look at this list of celebs who were arrested – number seven will shock you!” It is basically a link designed to make you curious enough to click on. It has negative implications and is not a technique any self-respecting digital marketer will employ.
Also known as Generation Y, this a collective name for people born between the early 1980s and early 2000s. They are a tech-savvy group who you absolutely should be targeting with your campaigns, as they are more susceptible to online advertising.
This marketing buzzword applies to your social media posts. You post these without any cost, and they reach your followers, or are shared with your followers’ followers, entirely free of charge, or organically.
This has nothing to do with landscape management and instead is a location-based form of marketing where there is a virtual boundary around the area of people who you are specifically targeting.
Not all marketing buzzwords are just one word and these three words spell it out for you really. It is an oft-used phrase within digital marketing which basically means that you should ensure your content is always good. Bad content will yield a poor return.
Influencers are people who a business employs to promote their products or services via social media. An influencer is so-called because they have a lot of influence over a high number of followers. A typical successful influencer will have 250,000+ followers – this kind of influencer is also known as a macro influencer. Influencers with a smaller number of followers (under 250,000) are known as micro influencers. There is another breed of influencer who often only has a couple of thousand followers. These people are known as nano influencers and are the latest trend in digital marketing.
This is a clever way of making ordinary tasks which someone has to perform into fun tasks whish they want to perform – in effect making a game of it. iCAPTCHA is an example of this and having to click on each picture that contains a car, for example, in order to prove that you’re human and not a robot is good fun.
This buzzword has nothing to do with mimicking someone’s voice or behaviour, but has instead to do with the number of times one of your social media posts have been seen. If a person sees your content more than once than it would be more than one impression.
This marketing buzzword is yet another portmanteau – mixing net and etiquette in this case. It basically means behaving responsibly with your online marketing techniques. Never be aggressive or confrontational when replying to comments and don’t troll or spam your followers.
This is basically recycling. Sometimes you might use the same content more than once, possibly updating it to be more relevant. You can only repurpose your own content. If you repurpose someone else’s content without their permission, it is plagiarism.
They don’t exist, right? Not in the real world, but you’ll sometimes find a unicorn within the digital marketing sphere. This buzzword refers to someone who writes amazing content and always comes up with winning digital marketing strategies.
When you see this buzzword, you might well think “that’s not a word.” Well it is now. To ideate is to think of some creative ideas.
This kind of content is created by your followers or users and is used with their consent. You may, for example, run a promotional campaign asking for people to post photos of your product in unusual locations. You could then use the best photos in a separate campaign. Always make sure that users are aware that their content could be repurposed in these circumstances.
This buzzword is relatively new and combines social, local and mobile. This gives customers greater and more relevant search results for an online search than a typical search engine would.
Remember that running a business is a constant learning experience. A digital transformation is the next barrier you will need to cross, but once you do there will be no looking back. Make sure you are prepared for a digital transformation of your business by 2020 in order to stay ahead of the rest of the pack.