Blogging is by far the most popular way of getting your voice heard online. Learning how to create a blog is essential, regardless of whether you will be using it for business or pleasure. In this step-by-step guide, you’ll learn how to create a blog in 2018. What’s more, you’ll find out that it is incredibly easy and can be very rewarding.
Summary: 5 Minutes read, Level: Beginner
The internet is full of blogs, in fact you’re reading one right now! Blogging for business and pleasure has been around for well over a decade. The great thing about deciding to create a blog today is that the technology is so advanced that you can literally do it without touching any code at all. We’ll be focusing on the easiest, most widespread platform for blogging there is: WordPress.
The technical aspects we need to cover can be divided into the following tasks:
While reading about how to create a blog, you should already think about potential names for it. The name of your new blog will have to be unique, and there are numerous websites that will help you ensure this. All domain registrars and hosting providers offer this service. The name itself should reflect what you want your blog to be about: it could be your own name if you’ll make a personal blog or a portfolio-type website (eg. firstnamelastname.com). It could also be the name of your company, a product, or something relevant to the topic you’ll be focusing on.
Think about the best domain for your website, too. This is the three-letter bit after the dot in the website address. The .com domain is the most popular one, so you can’t go wrong with it. However, if you’re writing for an audience in a specific country, or in a language other than English, Google advises that you register a country-specific domain, such as .fr for France, because that makes it more relevant for local searches. You can choose among many hosting providers, comparing prices and features. The most important things to consider while you’re still learning how to create a blog are:
This step used to be a nightmare for those of us who wanted to know how to create a blog with next to no technical programming know-how. Not anymore! All major website hosting companies today offer their customers the option to install WordPress for them. The instructions on how to do this will be clear and easy to follow. You will be following a setup wizard, much like when installing a program on your PC. After giving the wizard the necessary details, your blog will be created for you and you will find yourself in the WordPress CMS (Content Management System). From there, you’ll manage everything about your new blog.
One of the reasons that WordPress became so popular is the incredible ease with which it can be customized, both in terms of functionality and its outward appearance. You can change everything you can think of, should you want to. WordPress handles this elegantly, and this is where the concept of ‘plugins’ comes to play. You can think of plugins as apps which add various functionalities to your blog and that you can plug in and out. Things like contact forms, analytics integration, SEO tools, social network widgets, and so much more. It’s the same with themes, the pre-made visual templates you can implement with a single click. When you first learn how to create a blog, you will undoubtedly start to play with themes and plugins, which will help you achieve the functionality and appearance you want. Our advice is to first do some reading on best practices, however – you don’t want to overburden your website and make it slow to load or destroy the user experience with poor quality plugins or themes.
Keep in mind that when you first start there’s really nothing wrong with choosing one of the default themes and just getting down to the business of creating your first blog post. That’s why you wanted to learn how to create a blog in the first place, right?
Need more advice on how to build a successful blog? Check out this online course!
WordPress comes with a sample blog post and a sample blog page by default. These serve to help you understand how to create a blog and get a feel of how everything looks and behaves at first, but you’ll want to get rid of them ASAP.
Creating a new blog post is incredibly intuitive in WordPress. You’ll use an interface which is very similar to Word, and you will be typing and formatting text, as well as adding images and other media in no time at all. Once you’re happy with what you’ve made, you hit the red ‘publish’ button and hey presto – you have your first blog post online, on your own blog site! That was easy. The hard part about creating content is being inspired and being able to deliver a consistently awesome level of quality. You will need both passion and persistence to make blogging really work for you.
When blogging started, people found each other’s blogs almost by accident. There was no simple way to know who else was out there back then. Now we have social media, PPC advertising, emails and all the other bells and whistles of digital marketing to help us promote the blog we just learned how to create. Be wise about capturing interest from existing visitors and helping them refer you to their friends, either by offering email newsletter signups or easy social sharing of your content. Also, you will want to think about proactively raising awareness of your new blog by posting on social media and running some paid campaigns on Facebook or AdWords to quickly boost your traffic.
We told you there was nothing to it! The steps are easy and anyone can learn how to create a blog in 2018. The technology is so friendly now. We hope it’s clear that the hard part is making your new blog work and grow in the long run. That takes serious effort, dedication and planning, but it’s far from impossible.