Almost every business is using social media to some extent in order to promote themselves, but what about Facebook Groups? Facebook Groups is a particular aspect of digital marketing potential which many businesses have not yet tapped into. Read our guide and find out how your business can benefit from using Facebook Groups.
Summary: 5 Minutes read, Level: Advanced
But not everybody is au fait with each aspect of Facebook, so to start with we’ll quickly sum up what Facebook Groups are.
Facebook Groups are basically groups within the social media network for like-minded individuals to discuss shared interests. These interests can be sport, movies, books and even business. Some groups are private and can only be joined either by invitation or approval from a moderator, and some groups are public which means they are open to anyone and everyone.
So how can you use Facebook Groups as a marketing tool? Here are five possible ways your business can benefit from Facebook Groups.
The most obvious use of Facebook Groups is to promote your business and the products or services it provides. You don’t need to start your own group and can join others. If, for example, your company sells beauty products, then you can join multiple groups which discuss the use of beauty products. It can be worth checking out with a group’s admin if it’s OK to use their group for promotional purposes first, lest you end up banned from the group.
There is no need to be aggressive in your approach. A simple “hey, have you ever tried these products?” post with a link to your own site is often enough to attract potential new customers.
As well as your own business and products, you can also promote upcoming seminars or expos where people who are interested in the kind of products you sell might want to visit. Promoting things which relate to your business are as important as promoting your actual business. Remember – people in the group are interested in your area of expertise, so you don’t need to win them over with anything other than your knowledge of your particular niche.
On the other hand, a group which is exclusively for your customers can generate a lot of interest. You can offer certain promotions solely to members of your group. This kind of thing will often create a buzz and people will tell their friends. You could soon have new customers clamouring to be a part of your renowned group.
The lure of promotional offers or free stuff is definitely a way to use Facebook Groups to your advantage mand you should see sales increase dramatically if you use your group as a promotional tool in this way.
As well as selling your products or services, you want to do a little market research. Facebook Groups are perfect for this. Starting a simple discussion along the lines of “how can we make ourselves better?” or “how can we improve our products?” will invariably lead to a lot of feedback. This can be both positive and negative, but the important thing is you will hear what customers like or dislike about your business and/or products. You could even run a competition where you offer prizes for Facebook users who come up with the best ideas. If your customers feel like they are a part of what you are doing, they will be more likely to help you out.
Social media is used by many people for news and it is also used for entertainment purposes. Users want to be stimulated and Facebook Groups can be used in much the same way as Facebook’s news feed. You can post your latest blog posts there. The advantage of this is the Facebook Group users have a greater chance of seeing your posts than if they are just on their newsfeeds.
The usual rules apply for blog posts – not too long or too short; relevant and engaging content; SEO friendly; friendly tone in your writing.
You could even post content on Facebook Groups which is exclusive to group members. Also post links to articles which are relevant to your business. It doesn’t matter that you haven’t written them – the key is sharing knowledge with customers. So again, if you sell beauty products, post links to websites where they discuss these products in detail. If you keep your Facebook Group’s members entertained with regular content, they’re more likely to stick around.
As well as appealing to customers, you can also use Facebook Groups for your staff. Facebook Groups are a great way of providing a single platform where everybody in your business can communicate. This is especially important if you have staff members in multiple locations, particularly if you have a lot of remote workers all around the world.
Facebook Groups can be a place where staff members share ideas, discuss new trends or innovations within your niche or simply chat with each other. Make sure you contribute regularly to a staff Facebook Group, as this can be good for the morale of your workers.
So now you know the importance of Facebook Groups and a little bit about how you can use this are of the popular social media platform in order to reach out to customers and potentially improve the standing of your business, as well as getting to the holy grail of business – increased revenue and turnover.
Social media is really the key in the modern business world, and you need to be utilising it to its maximum potential. As we said at the start of this article, there are not a huge number of businesses which currently use Facebook Groups, so you can really get yourself ahead of the curve by jumping onboard with this. Learn how to use Facebook Groups are set your social media department on to this method and watch your business grow and improve fairly quickly.