New terms are often used within the world of digital marketing, and it pays to keep on top of what’s current. App Store Optimization, or ASO as it is more commonly known, is the latest buzzword. ASO is something which you can be using in order to aid sales and the growth of your business. But what exactly is ASO? Read on and find out in our handy guide.
Summary: 5 Minutes read, Level: Advanced
You will, of course, be fully aware of Search Engine Optimization (SEO) and will surely have been practising this for a long time. If not, what have you been doing?
SEO is a series of techniques which you can use in order to score higher on the ranking of search engine results on search engines such as Google. This can be done in several ways:
With App Store Optimization (ASO), you will be using not entirely dissimilar techniques in order to feature more prominently on an app stores list of relevant apps. Unlike SEO, APO techniques which work best in each app store can vary. A good deal of trial and error will need to be employed, but if you follow these basics, you won’t go too far wrong:
There is more to ASO than simply assuring that your app races to the top of app store lists. Apps are rarely developed for the sake of having an app and there are many ways which your app, and as a result good ASO practices, can benefit your business.
The initial work and resulting trial and error you put into your ASO can reap huge rewards, so it is really worth persevering with it, even if it’s something you struggle with at first.
ASO doesn’t have to be costly. In fact, it will only cost you the number of man hours it takes to perfect the practices. This means that it definitely shouldn’t cost millions or even thousands of dollars, but the upside is potentially limitless.
It has been reported that there were over 270 billion worldwide app downloads in 2017, so you can quickly understand how important ASO is in order to get your piece of this rather lucrative pie.
We can’t stress enough that there are different rules regarding ASO within different app stores, and there is no one size fits all philosophy that you can use in order to achieve blanket success. Once you have discovered the differences between app stores though, you will quickly become an expert, and once you are at that level, the sky truly is the limit. Start you good ASO practices today for potentially limitless rewards!